3 Reasons to Up Your Web Scraping Game

If you aren’t using a machine-learning-driven intelligent Web scraping solution yet, here are three reasons why you might want to abandon that entry-level Web-scraping software or cut your high-cost script-writing approach.

    You need to keep an eye on a large number of web sources that get updated frequently.
    Understanding what’s changed is at least as critical as the data itself.
    You don’t want maintenance and scheduling to drag you down.

Here’s what an intelligent Web-scraping solution can deliver – and why:

1. Better data monitoring of an ever-shifting Web

If you need to keep a watch over hundreds, thousands or even tens of thousands of sites, an intelligent Web scraper is a must, because:

    It can scale – easily adding new websites, coordinating extraction routines, and automating the normalization of data across different websites.

    It can navigate and extract data from websites efficiently. Script-based approaches typically only can view a Web page in isolation, making it difficult to optimize navigation across unique pages of a targeted site. More intelligent approaches can be trained to bypass unnecessary links and leave a lighter footprint on the sites you need to access. And, they can monitor millions of precise Web data points quickly. This means you can monitor more pages on more sites with more frequent updates.

2. Critical alerts to Web data changes

A key sales executive suddenly drops off of the management page of your main competitor. That can mean big shakeup in the entire organization, which your sales team can jump on.

An intelligent Web scraper can alert you to this personnel shift because it can be set to monitor for just the changes; less powerful technologies or script-based approaches can’t. Whether you’re tracking price shifts, people moves, or product changes (or more) intelligent Web scraping delivers more profound insights.

3. Maintenance may become your biggest nightmare

You’ve purchased an entry-level tool and built out scrapers for a few hundred sites.  At first, everything seems fine. But, within weeks you begin to notice that your data is incomplete and not being updated as you’d expected. Why did your data deliveries disappear?

Reality is that these low-cost tools are simply not designed for mission-critical business applications – on the surface they look helpful and easy to use, but underneath the surface they are script-based and highly dependent upon the HTML of a website. But websites change, and entry-level web scraping tools are simply not engineered to adapt to those changes.

And, most of these tools are simply not designed for enterprise use. They have limited reporting, if any, so the only way to know whether they’re successfully completing their tasks is by finding gaps in the data – often when it’s too late.

An intelligent web scraping approach doesn’t rely upon the HTML of a web page. It uses machine learning algorithms which view the web the same way a user might. A typical reader doesn’t get confused when a font or color is changed on a website, and neither do these algorithms. But simple approaches to web scraping are highly dependent on the specific HTML to help it understand the content of a page. So, when websites have design changes (on average once every 18 months), the software fails.

While entry-level web scraping software can be an easy solution for simple, one-time web scraping projects, the scripts they generate are fragile and the resources required for tracking and maintenance can become overwhelming when you need to regularly extract data from multiple sites.

Case in point: Shopzilla assimilates data five times faster than outsourced Web scrapers

To demonstrate the power of intelligent Web scraping, here’s a real-life example from Shopzilla.  Shopzilla manages a premier portfolio of online shopping brands in the United States and Europe, connecting more than 40 million shoppers each month with millions of products from retailers worldwide. With the explosive growth of retail data on the Web, Shopzilla’s outsourced, custom-built approach, based on scripting, could not add the product lines of new retailers to its site in a timely fashion. It was taking up to two weeks to write the scripts needed to make a single site accessible.

By deploying Connotate’s intelligent web scraping platform on site, Shopzilla gained the ability to harness Web data’s rapid growth and keep up to date. Today, new sources are added in days, not weeks.  The platform continually monitors Web content from thousands of sites, delivering high volumes of data every day in a structured format. The result: 500 percent more data from new retailers. An added bonus: the company has reduced IT maintenance costs and its dependence on outsourced development timetables. Case in point: Deep competitor intelligence in two languages

A global manufacturer needed to monitor competitors’ technology improvements in a field where market leadership hinges on an ability to quickly leverage these advances. That meant accessing scholarly journals and niche sites in multiple languages. Using the Connotate solution, it was able to access highly-targeted, keyword-driven university and industry research journals and blogs in German and English that are hard to reach because they do not support RSS feeds. Our solution also incorporated semantic analysis to tag and categorize data and help identify new technologies and products not currently in the keyword list. The firm enhanced its competitive edge with the up-to-the-minute, precise data it needed.

Is your Web scraping intelligent enough?

See what intelligent agents through an automated Web data extraction and monitoring solution can bring to your business. Contact us and speak with one of experts.

Source:http://www.connotate.com/3-reasons-web-scraping-game-6579#.VGMjH2f4EuQ

Data Scraping vs. Data Crawling

One of our favorite quotes has been- ‘If a problem changes by an order, it becomes a totally different problem’ and in this lies the answer to- what’s the difference between scraping and crawling?

Crawling usually refers to dealing with large data-sets where you develop your own crawlers (or bots) which crawl to the deepest of the web pages. Data scraping on the other hand refers to retrieving information from any source (not necessarily the web). It’s more often the case that irrespective of the approaches involved, we refer to extracting data from the web as scraping (or harvesting) and that’s a serious misconception.

=>Below are some differences in our opinion- both evident and subtle

1.    Scraping data does not necessarily involve the web. Data scraping could refer to extracting information from a local machine, a database, or even if it is from the internet, a mere “Save as” link on the page is also a subset of the data scraping universe. Crawling on the other hand differs immensely in scale as well as in range. Firstly, crawling = web crawling which means on the web, we can only “crawl” data. Programs that perform this incredible job are called crawl agents or bots or spiders (please leave the other spider in spiderman’s world). Some web spiders are algorithmically designed to reach the maximum depth of a page and crawl them iteratively (did we ever say scrape?).

2.    Web is an open world and the quintessential practising platform of our right to freedom. Thus a lot of content gets created and then duplicated. For instance, the same blog might be posted on different pages and our spiders don’t understand that. Hence, data de-duplication (affectionately dedup) is an integral part of data crawling. This is done to achieve two things- keep our clients happy by not flooding their machines with the same data more than once, and saving our own servers some space. However, dedup is not necessarily a part of data scraping.

3.    One of the most challenging things in the web crawling space is to deal with coordination of successive crawls. Our spiders have to be polite with the servers that they hit so that they don’t piss them off and this creates an interesting situation to handle. Over a period of time, our intelligent spiders have to get more intelligent (and not crazy!) and learn to know when and how much to hit a server in order to crawl data on its web pages while complying with its politeness policies.

4.    Finally, different crawl agents are used to crawl different websites and hence you need to ensure they don’t conflict with each other in the process. This situation never arises when you intend to just scrape data.

On a concluding note, scraping represents a very superficial node of crawling which we call extraction and that again requires few algorithms and some automation in place.

Source:https://www.promptcloud.com/blog/data-scraping-vs-data-crawling/

Web Scraping the Solution to Data Harvesting

The internet is the number one information provider in the world and it is of course the largest in the same course. Web scraping is meant to extract and harvest useful information from the internet. It can be regarded as a multidisciplinary process that involves statistics, databases, data harvesting and data retrieval.

There has been noted a rapid expansion of the web and therefore causing an enormous growth of information. This has led to increased difficulty in the extraction of useful and potential information. Web scraping therefore confronts this problem by harvesting explicit information from a number of websites for knowledge discovery and easy access. It is important to realize that query interfaces of web databases are prone to sharing of same building blocks. It is therefore important to realize that the web offers unprecedented challenge and opportunity to data harvesting.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-solution-data-harvesting/

Application of Web Data Mining in CRM

The process of improvising the customer relations and interactions and making them more amicable may be termed as Customer relationship management (CRM). Since web data mining is used in the utilization of the various modeling and data analysis methods in detecting given patterns and relationships in the data, it can be used as an effective tool in CRM. By the effectively using web data mining you are able to understand what your customers what.

It is important to note that web data mining can be used effectively in searching for the right and potential customers to be offered the right products at the right time. The result of this in any business is the increase in the revenue generated. This is made possible as you are able to respond to each customer in an effective and efficient way. The method further utilizes very few resources and can be therefore termed as an economical method.

In the next paragraphs we discuss the basic process of customer relationship management and its integration with web data mining service. The following are the basic process that should be used in understanding what your customers need, sending them the right offers and products, and reducing the resources used in managing your customers.

Defining the business objective. Web data mining can be used to define and inform your customers your business objective. By doing research you can be able to determine whether your business objective is communicated well to your customers and clients. Does your business objective take interest in the customers? Your business goal must be clearly outlined in your business CRM. By having a more precise and defined goal is the possible way of ensuring success in the customer relationship management.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/application-web-data-mining-crm/